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FAQ
Implementation Detail
1. How long does it take to launch a campaign?
It typically takes 2-3 days if you are providing the ads and we are not linking to a custom-built jump page. It takes 10-15 business days if we are creating ads and a page. Rich Media and third-party creative require a lead time of 5-7 business days, upon receipt of creative, for testing and implementation. While we strive to process ad creative as quickly as possible, this lead time provides the opportunity to identify, address, and resolve creative issues before implementation.
2. Is it possible to bring in new creative once a campaign launches?
Yes. If you are providing the ads, this is free. If we are recreating ads for you, please speak with your account manager about possible fees.
3. How many times can I swap out creative?
You may change your creative once a quarter for no charge or at any time to update an offer.
Creative Questions
1. What if I don't have the creative needed for my campaign? Do you design ads for online campaigns?
Yes, we can design the creative elements (banners, jump pages, etc.). Please discuss this with your account manager, and we can incorporate your design request into your Insertion Order.
2. If we'd like MyWebTravelAgent to design a banner ad, what information do you need from us?
We need 3-5 compelling images in high resolution .jpg format, details of the offer you wish to promote, as well as related copy and your tag line. A vector-formatted logo is also needed.
3. Can my ad link to my website?
All travel partners' campaigns on MyWebTravelAgent.com and Hotels.com link to pages within the respective sites. Hotwire.com does permit linking to your website.
4. How much copy do I need to provide?
Your campaign specialist will give you guidelines for what's needed based on the components of your campaign. On average, page content includes approximately two paragraphs to describe the offer and clarify details.
5. If MyWebTravelAgent or Hotels.com designs the jump page, how much input do I get on what it looks like? Can my jump page look like my website?
You have the opportunity to provide content suggestions, images, and feedback for the overall messaging; however, we do follow a template design. We cannot replicate your website exactly, but we can follow a look and feel that resembles your site.
Technical Questions
1. What size creative should I send for the jump page?
Larger sizes are encouraged because it gives us more room to work with. EPS files are ideal. We prefer JPGs and TIFF files over GIFs for photography. Logos/illustrations should be in AI or EPS formats.
2. Do you accept GIFs or JPGs?
We accept both formats.
3. Do you accept Photoshop files?
Yes, in some cases. Depending on the quality and size of the layers, we may or may not be able to work with the individual layers. We would prefer to work from raw images.
4. Is animation allowed?
Yes, we allow animation on certain ad placements. We have a looping limit of no more than 15 seconds or 3 rotations (whichever is shorter). See the specs for your creative unit(s) in our Resource Center.
Campaign Costs
1. How much does a campaign cost?
We can create campaigns for all budgets, starting with a minimum of $1,000 USD. The campaign costs will vary depending on the time frame, the placements, the number of impressions and the amount of exposure you wish to purchase. Please contact us to request a proposal based on your advertising needs or speak with your account manager.
Invoicing and Payment
1. What are the payment terms?
MyWebTravelAgent requires all MyWebTravelAgent marketing partners to send their payments within 30 days from receipt of each invoice, which is stated on the invoice. Unless special arrangements are made and agreed upon, these are the only payment terms available.
2. What are the methods of payment?
At this time, MyWebTravelAgent Travel accepts checks, credit cards and wire transfers for payment of partner marketing invoices.
3. Where do we send our payment?
Mail checks to: MGR Consulting Group, c/o MyWebTravelAgent.com. 14038 S. 35th Circle, Phoenix, AZ, 85044.
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