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Policies and Guidelines
Rich Media Guidelines
All advertising creative must perform acceptably on MyWebTravelAgent and adhere to these guidelines. MyWebTravelAgent, reserves the right to reject or to suspend any creative that is deemed by MyWebTravelAgent, in its sole discretion, to disrupt site service or performance or is reported to negatively affect user experience.
Ad Policies
1. The advertising content must be clearly identifiable as an advertisement.
- The Advertiser must fulfill the advertised offer as stated in the advertisement, including without limitation, not altering any offer periods, product offers or prices that are stated in the advertisement unless Advertiser has obtained MyWebTravelAgent's prior approval.
- Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialog boxes, error messages, or the like.
- Advertisements cannot resemble MyWebTravelAgent sites' content.
- Advertisements cannot solicit or collect, or appear to solicit or collect, any personally identifiable information from MyWebTravelAgent, visitors without their knowledge.
- Advertisements associated with politics will not be accepted.
- Advertisements cannot contain graphics that simulate interactivity (i.e. dropdown menus, search boxes etc.) without that functionality actually existing.
- Advertisements cannot mimic news headlines in design, tone, third person sentence structure, or topic.
2. MyWebTravelAgent, in its sole discretion, reserves the right to reject any creative for any reason.
3. Audio Events:
- Must be initiated by user click
- Must include a clearly labeled button or link to stop audio
- Audio clips cannot loop
4. Additional specifications that amend or supersede these general guidelines may apply for individual ad products.
5. URL's cannot be included on ad creative in content or combined with a logo.
IAB (Internet Advertising Bureau) Standards
MyWebTravelAgent specifications for standard and rich media creative comply with the standards established by the Internet Advertising Bureau.
Standards
Advertiser's advertising environment must be appropriate in the context of MyWebTravelAgent, on which Advertiser's advertising content shall appear. The Advertiser's site must include a privacy policy that is clearly posted.
MyWebTravelAgent must approve all advertising content prior to posting on an MyWebTravelAgent site, in MyWebTravelAgent's sole discretion. Once advertising content has been posted on MyWebTravelAgent, MyWebTravelAgent shall have the right to remove previously approved advertising content from MyWebTravelAgent,if MyWebTravelAgent later determines that Advertiser's advertising does not meet MyWebTravelAgent's standards.
What is clearly not appropriate:
- A direct business competitor of MyWebTravelAgent as deemed by MyWebTravelAgent
- Unauthorized or unapproved use of MyWebTravelAgent's creative assets (such as, talent, logos, characters, etc.)
- Gun advertisements (firearms, bullets, etc.)
- Pornography advertisements (sex sites)
- Potentially slanderous or libelous content
- Bad language, body parts, proxies for bad language (i.e., X@#%!)
What may be considered inappropriate and will be reviewed on a case-by-case basis:
- Involves an advertiser in a category where MyWebTravelAgent has previously granted exclusive rights to another party
- Unreasonable or highly unlikely product or service claims
- Double entendres
- Tobacco advertisements (cigarettes, cigars, pipes, chewing tobacco, etc)
- Illegal drug advertisements (marijuana, etc.)
- Gambling advertisements (excluding state lotteries, sweepstakes and fantasy leagues)
- Graphic violence
- Liquor Advertisements of any kind (hard, beer, wine) under what may be considered inappropriate and will be reviewed on a case-by-case basis
In addition to MyWebTravelAgent's terms described herein, the terms of the applicable Advertising Agreement, including the Specifications and Submission requirements, apply to each such insertion order.
Flash Ads
MyWebTravelAgent will accept Flash creative which meet the conditions listed below and give consideration to following suggestions:
- Animation Limits: 10 sec. max. on Launch page; 15 sec. max. on Results page.
- Looping Limits: We have a looping limit of no more than 15 seconds or 3 rotations (whichever is shorter).
- Flash Versions Requirement: All Flash files must be saved as flash versions 6.0 -9.0 (10.0 coming soon).
- Click tag Requirements: Specifications for all locally served Flash ads, please add the specific Flash click tag requirement & required code via action script:
Flash Click Tag Requirement
All flash creative should open in the new window. Please add the specific Flash click tag requirement & required code via action script:
on (release) {
getURL (clickTAG, "_blank");
}
- Add action scripting to the button (not the frame)
- Add invisible button to the first layer of the .fla file
Flash File Type Requirements: Client must submit both .swf, .fla and must provide a backup image (.jpg, .gif, .png) file.
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